Baseball Public Relations Pioneer Reveals Journey into Ministry in New Book; Book Signing in Princeton

In the history of major league baseball only one front office executive has ever resigned to enter
the ministry. That one is the Reverend Dr. Richard S. Armstrong, who details his calling from
professional baseball to the pulpit in the inspiring, insightful and often humorous, A Sense of
Being Called, just released by Wipf and Stock Publishers.

Armstrong played baseball at Princeton University and in the minors, and served as the business manager of a minor league team before moving up to the front office of the Philadelphia Athletics and later the Baltimore Orioles. He organized the first public relations departments for both clubs. Among his PR achievements was producing the first, personalized performing mascot 10 years before any other major league club thought of the idea. Well into a very successful career, Armstrong then experienced a spiritual epiphany so strong that he calls it his “Damascus Road”, a reference Apostle Paul’s epiphany. His book reveals in compelling fashion how he left baseball and followed God’s leading to become
a Presbyterian minister.

“This is a book for believers and seekers, and I hope it will make non-believers think more deeply,” said Armstrong, 87, from his home at Princeton Windrows independent lifestyle community in Princeton, NJ. “My calling from professional baseball to the ministry is an example of how God works in people’s lives, in any field. It was all about baseball, but God had other plans.”

Armstrong has enjoyed a distinguished career preaching, teaching, lecturing and writing for more
than five decades throughout North America and abroad. The first recipient of the Fellowship of
Christian Athletes Distinguished Memorial Award, the first recipient of the Academy for
Evangelism’s Charles Grandison Finney and being elected to two athletic halls of fame are
among his many accolades. He has authored numerous books, poems and musical compositions.
A Sense of Being Called is Armstrong’s first book that is autobiographical in nature and written
for the general public.

“This is a story, not an academic dissertation on the theology of the call of God,” Armstrong
writes in the preface. “That’s because I want readers to walk with me on my faith pilgrimage and
to experience what I was thinking and feeling as the events unfolded.”
The book is being sold in the Americas, Europe, Africa and Australia, and already has been put
in the archives of the Baseball Hall of Fame in Cooperstown, NY, along with other vintage
memorabilia that Armstrong has donated to the Hall over the years.

As the Ashenfelter Professor of Ministry and Evangelism Emeritus at Princeton Theological
Seminary, Armstrong is still going strong. For the past nine years he has been serving as the
minister of Worship for the Pennswood Village Interdenominational Congregation in Newtown,
PA. The lone surviving former front office executive of both the old Philadelphia Athletics and
the 1953-55 Baltimore Orioles, Armstrong often speaks at baseball gatherings and conferences.
He sometimes shares vintage stories such as Connie Mack’s Golden Jubilee, which Armstrong
orchestrated, or about the major fan survey conducted in Baltimore and what was learned from it,
or the greatest double-play combination of all time, Joost to Suder to Fain.

And of course Armstrong is looking forward to the upcoming major league season.
“The Phillies have the talent to win it all in the National League, but as always, I’ll be rooting for
the Orioles in the American League, win or lose,” he said.

To arrange an interview with Richard Armstrong, contact Scott McCaskey at Goldman &
Associates Public Relations at 757-625-2518 or at: scott@goldmanandassociates.com.